This years competition includes three competitive categories: Miss Latina Wine Country, Mr. Wine Country, Ms. Wine Country. The event also includes a special runway presentation and performance by Little Princess Grapevine.

The purpose of the Wine Country Competition is to uplift, motivate, and empower participants by providing resources for the development of self-esteem, self-care, and hope for a bright future. Participants in this annual event which is in its fourth year compete for Julie Nation Academy Scholarships and various prizes provided by sponsors. Contestants and participants alike are encouraged during the preparation process to leverage their new skills towards envisioning careers in modeling, acting, or pageantry along with becoming positive role-models and leaders in their community.