The “Must Do” Event in California’s Wine Countr. Discover this time-honored tradition in Sonoma County. Learn directly from Winemakers how they work with the wines after harvest, before the wine is bottled. Be the first to taste limited production wines, and take the opportunity to purchase futures for your own cellar. Members of the Wine Road would like to welcome you to our wineries and lodgings for an exciting weekend of wine tasting. This is your chance to sample wines from the barrel, talk to winemakers and explore the beautiful Alexander, Dry Creek and Russian River Valleys. Tickets On Sale Now Ticket prices are $60 Weekend, $45 Sunday Only, $5 Designated Driver (tax and service fee added at checkout).