Avoid the chaos at the mall this holiday season and choose to shop local at Sonoma County‘s best small businesses. We’ve rounded up a diverse range of shops in and around five major Sonoma hubs – the Sonoma Plaza, Sebastopol, Petaluma, Healdsburg, and Santa Rosa – so that you can locate thoughtful, one-of-a-kind gifts for every person on your list.
Stroll your way around the four corners of the historic Sonoma Plaza, where a variety of boutique shops offer unique goods and gifts. Make your home smell like Christmas year-round or your favorite varietal of wine at The Candlestick, the largest specialty candle store in California. They’ve been around for 50 years and are wicked good at what they do (see what we did there?). Wax nostalgia at Tiddle E. Winks Vintage 5 & Dime, home to groovy vintage games, toys, and other delights that will take you all the way down memory lane. The only catch? Today, they’ll cost you more than five or ten cents. Everyone has a crockpot or instant pot these days, while the art of slow cooking in gorgeous clay pots has been lost.
One of the top olive oil producers in Sonoma County, Figone’s Olive Oil will also add something fun to recipes. Taste-test locally-made olive oils in unique flavors — blood orange, basil, and garlic, plus aged balsamic vinegars in strawberry, raspberry, peach, and cranberry — then take your favorites home with you. From there, head to Vella Cheese Company for more samples, because what’s better than snacking while you shop local? This Sonoma factory has been in operation since 1930 and specializes in all kinds of Monterey Jacks, including naturally-seasoned flavors like jalapeño, habanero, and rosemary.
Finally, no trip to the Sonoma Plaza is complete without a visit to Williams-Sonoma, the site of the original Williams-Sonoma location in 1956.
You could spend a whole day shopping at The Barlow, Sebastopol’s 12-acre, pedestrian district, which houses an eclectic variety of small business shops inside a former apple cannery. The mother-daughter operation at Soap Caldron uses ingredients found in nature to produce small-batch herbal bath and skin care products. Thanks to super-nourishing botanicals and essential oils, they make skin feel baby soft. Have a little one to shop for? Toyworks of Sebastopol carries unique children’s toys, including books, toys, and games that are made by locals. You’ll find endless options from puzzles to bath toys and party supplies. The Barlow also has two flower shops to bring your holiday table to life: California Sister Floral. On your way out, you may as well stop in the Community Market. It’s Sonoma County’s only worker-run, not-for-profit, natural and organic foods grocery store, and profits are directed right back into the local community.
People love to go shopping at Petaluma’s Premium Outlets, but many of the town’s independently-owned shops pay homage to the Sonoma County town’s rich farming history as the Egg Capital of the World. Known fondly by locals as The Seed Bank, the Baker Creek Heirloom Seed Store is like an Ikea for gardeners. Carrying more than 1,500 varieties of non-GMO heirloom seeds, you can also find all necessary gardening tools, books, gifts, and accessories. Stop by Lavender Bee Farm for locally produced honey and handmade lavender goods grown on their organic, family-owned farm. Curating a cheese plate? Enjoy a tasting and then bring home your favorites from Petaluma Creamery, located right downtown, or venture a few miles away from the city center to Marin French Cheese for flavored bries, like truffle and jalapeño.
For something new that supports a good cause, check out Indigenous, which sells beautifully-made, organic, and fair trade clothing from Peru. Partnering with more than 750 artisans, Indigenous pays 100 percent of them above fair trade wages, helps provide clean drinking water to hundreds of families, provides training and materials to marginalized women, and more.
Petaluma is also a great place for antique and thrift shopping. Located in Petaluma’s historic downtown, Summer Cottage Antiques is a treasure trove of unique items, from small collectibles to furniture and salvage. This is the town’s most comprehensive antiques collection (possibly in all of Sonoma County, too), but you’ll find that shopping at The Thrifty Hippy and the Petaluma Collective will be less overwhelming.
SKeep the local vibes going with a visit to Sonoma County’s small production wineries—many of which are family owned and operated. Expect boutique wines, personalized service, and beautiful scenery. Explore Now
Santa Rosa certainly has its share of shopping plazas and malls, but we suggest you skip all of that and head to what’s known as Santa Rosa’s Old Town, the Railroad Square Historic District. In just a couple of blocks you’ll find a slew of antique and thrift shops along Antique Row — search for treasures at the aptly-named Whistlestop Antiques or the perfect Ugly Sweater at Hot Couture Vintage Fashion — plus a variety of other quirky stores specializing in furniture, skin care products, and even yarn (Cast Away Yarn Shop is a colorful knitter’s emporium).
The Santa Rosa Original Certified Farmers Market is the place locals go for fresh and locally-grown produce, grass-fed meats, plus crafts, pottery, jewelry, and art. A California Certified market (meaning everything is grown and harvested in California), it’s held at the Luther Burbank Center for the Arts parking lot on Wednesdays (8:30 AM – 1 PM) and Saturdays (8:30 AM – 1 PM).
The charming Healdsburg Square blends restaurants, bars, hotels, and wine tasting rooms with an array of local businesses offering something for everyone. Browse curated gifts and ethically sourced items at Lucky Heron, where you’ll find everything from handmade jewelry to cookbooks and tea towels, sourced from artists around the world. Continue your holiday shopping and feel great about giving at One World Fair Trade. Your purchase supports hard-working, yet disadvantaged artisans in need of food, shelter, education, and healthcare from all over the world. The Healdsburg Square also has a number of women’s clothing boutiques like Gathered, Zizi, and the eclectic Yasuko.
