Plan for your friends, family, or group to see the beauty of Sonoma Wine Country through a group or private wine tasting tour.

  • Sonoma Valley Wine Tours
  • Dry Creek Valley Wine Tours
  • Westside Road Wine Tours
  • Eco-Friendly Wine Tours
  • Pure TASTE! Ultimate Foodie Tour
  • Pure FUN! Tour

Pure Luxury Wine Tours
Pure Luxury Wine Tours offers unparalleled service and unforgettable experiences. They have the perfect combination of luxury and utility for any size group and any occasion. From wine tours through the Napa Valley or Sonoma, and weddings, to large corporate events, every member of the Pure Luxury team is relentlessly focused on making sure every detail of your trip enhances your experience. 

Wine tours are very popular and the perfect activity for your group of friends and family or wedding guests.  Pure Luxury offers knowledgeable chauffeurs and arranges special wine tastings though the beautiful Sonoma and Napa wine regions, private tours, and discounts on wine purchases. They can even arrange a gourmet picnic lunch for you. Take a tour in a stretch limousine, sedan, van, bus, or limousine coach; it’s your choice. 


I hired Pure Luxury as a surprise birthday present to take my boyfriend and I wine tasting in Sonoma. The whole experience was perfectly executed by Pure Luxury. Robi, my reservations associate helped me plan the perfect itinerary. Our driver, Robert, was friendly, knowledgeable, professional, and incredibly attentive. He truly made our experience exceptional. I highly recommend Pure Luxury and Robert to anyone who is looking for a special experience. Thank you!
~Krystal Keeley
San Francisco, CA

I used your service this past weekend for a wine tasting trip to Sonoma; we were on a 31 person bus. I just wanted to let you know that your staff was so helpful, and really made for a successful party. In particular, I’d like to acknowledge Danielle, who arranged for us a group tasting for us at the April in Carneros event on a such short notice. It was a perfect fit for the group. Rest assured that I’ll be using Pure Luxury for future events, and won’t hesitate to recommend the same for my friends.